I've certainly noticed and overheard a bit of tension in the studio between the creatives and the clients. It's quite disconcerting when this is a full time job. Communication is paramount! So it was good to read this bit of advice from Todd Henry's blog on communicating and eliminating the tension.
To summarise:
Managers could say...
“I see what you’re doing here. Explain to me why you chose to make X as small as you did?"
Instead of...
“can you make X a little bigger?”
Creative's could say...
“So…I want you to know that I’ll go whichever direction you decide, and I’m cool with that. I’d like to show you why I think this direction is best.” [Insert brilliant work.]
Read it in full HERE
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