Logo Design - Research

After going into my surgery session and speaking to Deb I came away feeling very motivated to research and develop some better ideas for my logo. I went into the library but the book I wanted wasn't there so I've put a reservation on it. But while in the library I looked at the book On B®and - Wally Olins. It was a very interesting read covering every possible angle for creating, maintaining and evolving a brand for a company in a successful way.

When it comes to branding there are two types of people...
There are those love it


And those who loathe it


But no matter who you are, you cannot avoid brands. As a whole we love to use them because it is an easy way to create a simple and effective public image; effective in that it gives the impression you want to give out.
"That alluring, button-holeing, let-me-just-tell-you-quite-soberly-something-you-ought-to-know style of newspaper advertisement." - H.G. Wells - Tono-Bungay

My aim is to create an honest logo design that clearly represents who I am. I will begin by brain-storming keywords and categorising them into four areas (hopefully), such as: Skills, Personalities, Likes/Dislikes and Characteristics. Some other things such as appearance might participate in the collection of keywords, as I've been told by many people that I have quite an individual and noticeable appearance.


Looking at other logo/brands
CARS...






COUNTRIES...



And what if Wales was in there...



SUB-LOGOs...













ALCOHOL/DRINKS...
As an example Baileys is perceived to have strong, deep and traditional national roots, which is why it is so popular and sold worldwide in virtually every bar/pub.

It's not even Irish. The drink was created by a team that was led by a cornishman. Don't bother checking their website, non of the so-called facts are true... there is no R & A Bailey and they most certainly did not have a brainchild.

"When you package it effectively, you can even sell water expensively..."






EVOLVING...
1945-1960

Today



Music: Deep Purple - Anthems / Miles Davis - Filles De Kilimanjaro